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Have Understanding of the Theory and Practice of Personal Selling Essay

Hospitality is a very significant factor as far as travel and tourism is concerned. For instance, in the case of tourism, in most cases overnight stays are inevitable hence the need for provision of food and accommodation. Hospitality also plays a major role in customer attraction or provision of superior customer services in some travel and tourism organizations.

Provision of these products as secondary products in these organizations gives them a competing edge to organizations offering similar services. For success in competitive businesses therefore, customer expectations are to be put into consideration. These may include the location, level of service, accessibility, speed of service, hygiene among others.

Hospitality providers may exist as main businesses such as hotels, campsites or guest houses or they may be as an additional service such as in airlines and conferences. The products and services range from core such as food and accommodation, to specific needs, such as children menus and family seating.

The Pocahontas Cabins is a two-star hotel in Canada. It is located in a serene environment that is not very far from Jasper town. It borders diverse natural attractions and wildlife. A café and a restaurant are to be found within the hotel.

The cabins, just a stone throw from the east gate of Jasper National Park are equipped with kitchenettes with others having additional bedrooms hence making them superlative for vacations and getaways. A heated outdoor pool and a state of art hot tub is provided for the guests’ enjoyment. Guests have the option of obtaining tasty meals from Pocos Café or barbequing their own meals.

They also have the natural beauty of Jasper National Park to behold from the comfort of their cabins. Wildlife at the natural marsh can be viewed from here and not far away are the Miette Hot springs in whose waters they can relax (Allhotels, 2010).

MEMO To: Members of Pocahontas Cabins sales department

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Date: 9/17/2010

Subject: Effective Sales Strategies

This is to inform you of specific procedures and effective sales strategies that should be implemented so as to best maintain our current customers and to generate new ones. The measures we will put in place will include production, placing, pricing and promotions.

Production is concerned with the overall idea of coming up with our products and services. Our strategy at this level is to ensure we put into consideration our customers’ needs and the market considerations before we embark on our production. We have to be economical in that we make our production costs as low as possible while at the same time ensuring the quality of our services is maintained very high.

When it comes to placing, our location is of concern in this area. The placing of our hotel in a wildlife sanctuary is a clear indication that placing has been put into consideration when setting up our business. In addition its nearness to Jasper town is enough to show that accessibility has been taken care of.

Pricing refers to how we determine our prices. The prices for our services should not be too high for our customers, yet still, they should be able to result in profit. This can only be so if they significantly outweigh the production costs.

We will write a custom Essay on Have Understanding of the Theory and Practice of Personal Selling specifically for you! Get your first paper with 15% OFF Learn More Promotion is the most important strategy as it is mainly concerned about the tactics we employ in marketing of our services. A few policies therefore need to govern members of our marketing team if this is to be achieved. Our commitment and zeal is one such policy whereby they may have to step out of their comfort zones and do a little extra to ensure the satisfaction of clients.

A lot of tour energy and effort may also be put in during product presentations. We are also expected to be enthusiastic at all times. Needless to say, courtesy and respect are mandatory towards our clients if we are to attract them by any means.

It is also a high time we employed the use of testimonials of people whose opinions are respected in our commercials, as this will ultimately boost our sales and image (Khera Communications, Inc., 2008).

Each one of us is also encouraged to have a proper knowledge of our services. This gives us an advantage when it comes to customer queries. It enables us to explain things that we ourselves are able to understand and hence it does not present doubts to the customers concerning the quality of our services. We are therefore encouraged to verse ourselves well with our services by going through our brochures, journals and reading a great deal of related books and trade journals.

Frequent bonding of team members is also encouraged as this allows us to learn from one another’s experiences. We are also encouraged to consult from seniors and those who have been in the company for long. Regular meetings and conferences are also to be organized specifically for this same reason of gaining knowledge.

I invite the cooperation of each one of us to see our hotel rise to greater heights.

Before we implement these strategies, it is important that we carry out a customer survey that will enable us to determine exactly what their expectations are. This can be done by phone after the customer has left. We will have to find out how satisfied they are with our products and how possible it is that they may want to visit Pocahontas Cabins again.

This survey should be carried out frequently so as to get the most information but not too much to the extent the customer is annoyed. The feedback from this and the suggestion boxes should give us ideas on what to do to ensure the customers get the most benefit from us.

Not sure if you can write a paper on Have Understanding of the Theory and Practice of Personal Selling by yourself? We can help you for only $16.05 $11/page Learn More Much as the strategies outlined above are of tremendous value to our hotel. It is worth noting that their implementation may not be as easy as it may seem. Various challenges that may arise, for instance, some employees may find it difficult to embrace the new requirements as far as their general behavior and code of conduct is concerned.

It may also be a matter of time before our strategies start bearing fruit hence a considerable measure of patience is required. Determining the right prices for our services may also be a challenge in that we have to balance between being favorable to our customers as well as making sure we do not lose on our profits.

McKinsey and company is a world-class packaged goods manufacturer whose growth at one time was flowing. A comprehensive survey of customers was conducted and it was discovered that the relationship needs that the company had not been capitalizing on needed to be worked on.

A new segmentation model based on the 3-Dimensional framework was created. The company then concentrated on few key segments so as to develop business cases that were robust. From the improved concepts, groups had to be managed for focus purposes while at the same time conducting financial projections.

This in turn resulted in increase in client base and the overall brand value. The company also realized a 5 percent profit within 18 months before taxation, which is remarkable all together without changing the system or organization by large margins (Management-hub, 2010).

From the strategy employed by McKinsey and company it is clear that customer requirements have been put on the forefront. This is the same case as is with Pocahontas Cabins’ strategic plan for sales. There is therefore no doubt that it is a guaranteed recipe for success as far as our sales and customer satisfaction is concerned.

I believe my company’s sales may model McKinsey and company in that their profits may increase from the current value to about 8.5% if in addition they consider the four P strategies of production, placing, pricing and promotion.

References Allhotels. (2010). Pocahontas Cabins. Web.

Khera Communications, Inc. (2008). The Four P’s: Effective Sales Strategies for Your Small Business. Web.

Management-hub. (2010). How to Become a Successful Salesman?. Web.

Process Improvements in Operations Descriptive Essay

Nursing Assignment Help For a business to remain relevant in today’s changing environment and achieve profitability, the business operations have to undergo continuous improvements to ensure the goals for profitability and relevance are achieved. Process improvements to operations are the techniques that are used by a business to enable it achieve optimized results in its core activities.

Companies that are involved in improvement activities have to first define their goals and objectives as well as their visions and mission in the market place. After which the processes that are in need of improvements or changes are identified.

Process improvement in an organization’s business operations is an important concept as it allows for the organizations functional activities to be effectively managed. It also improves the performance of the business in terms of its operations and employee performance. The need to improve process operations comes about because business operations are seen to be important for ensuring that an organization achieves profitability and maintains its competitiveness within the market.

Google decided to perform process improvement operations on its Google Search engine by introducing Google Instant despite the website performing beyond expectations. The improvement saw the Google feature becoming not only just a search tool but also as a process that allows the user to refine their search questions without touching the search button on Google’s webpage.

Basically the website predicts the search terms that the user is going to type. The term instant was used for the new improvements so as to make the search process much faster. Google statistics show that it takes an average person using the search engine more than 9 seconds to type in a search word.

It takes the Google search engine 300 milliseconds to respond to the search query typed in by the user. With the Google instant search, the company will expect the amount of time people search for results to be reduced to 3.5 billion seconds (Copeland, 2010).

The reason for the improvements has mostly been to deal with competitors such as Yahoo and Microsoft who are also reinventing themselves to meet the increasing search process industry.

Get your 100% original paper on any topic done in as little as 3 hours Learn More The improvements were also necessary to fasten the search process for the user thereby saving sometime. Google Instant has combined the use of interface designs and background processes so as to keep the webpage relevant to users and advertisers.

The Instant feature is not meant to change anything for the advertisers as the method of ranking ads in the website has not been changed. What will change however is the number of searches Google users get to perform in a limited amount of time (Copeland, 2010).

According to the Google designers and management, the websites new improvements have received positive responses with users ranking the Google Instant Search engine as the number one search tool in the Internet. Users have found typing only one letter of what they are looking for as a much faster techniques than typing the whole word or sentence.

While the searching software has undergone some changes, the ranking process of the Google results still remains the same. This has enabled the company achieve its vision of ensuring the instant approach is something that the general population who seek information cannot do without (Copeland, 2010).

Toyota’s Georgetown car facility based in Kentucky is where all of the carmaker’s models come for paintwork before being returned to the assembly line to have their engines installed as well as receive interior accessories. The facility handles 2,000 different Toyota car models every day that are in need of paintwork.

The machinery that operates the paint sprays is mostly controlled by programmed robots. The facility however faced some overcrowding issues at some point because of the number of cars it handled in a day. This forced the car manufacturer to clear a whole floor of space to reduce the overcrowding factor in the Georgetown facility.

Two areas were cleared by dismantling equipment and having excess inventory and raw materials removed. This created a whole floor space that was clear, the size of a whole basketball pitch. The story of how Toyota was able to achieve this extensive clearing and elimination of unwanted material made it reshape itself in the U.S. car market industry (Fishman, 2006).

We will write a custom Essay on Process Improvements in Operations specifically for you! Get your first paper with 15% OFF Learn More According to the plant manager, the Georgetown facility spent up to ten hours in body painting for the 2,000 cars brought to the facility before the clean up exercise was done. The programmed robots did most of the work in the paint shop as they oversaw paint being channeled through long hoses connected to paint reservoirs.

Car painting had to be done according to color batches where cars of the same color had to be painted together. If the system was to paint cars of a different color, then the paint had to be flushed after the painting was completed for one car and reloaded with another color for the next car. The exercise of flushing out the paint meant that the unused paint went to waste.

The Georgetown facility basically wasted 30 percent of the car paint it used when the machines had to be flushed out and the supply hoses had to be cleaned. The car paint was also very expensive which meant that it lost a lot of money when it disposed of the paint (Fishman, 2006).

However, the Georgetown facility underwent some process improvements in its operations which saw the percentage of paint being wasted go down considerably. The new improvements saw each robot painting eight cars by selecting a paint cylinder. A whirling disk that was placed at the bottom of the robot’s arm was used to spray paint the cars with a top layer of paint.

After the robot painted the car a few seconds, it would put down the used paint cartridge and select a new one. This eliminated the process of flushing out the supply hoses, thereby reducing the amount of paint that was washed out of the paint pipes and also it eliminated the aspect of cleaning the hoses between car paintings (Fishman, 2006).

As Fishman (2006) indicates, “instead of using hoses to paint the cars, the plant resorted to the use of paint cartridges that could be refilled automatically from the paint reservoirs”. Also cars were not batched according to the color they were going to be painted with which eliminated any delays in painting the cars.

With the process improvements, cars spent eight hours in the process line being painted instead of the previous ten hours. The paint shop was bale to hold 25 percent fewer cars than it originally used to before the cleaning exercise was done. The amount of wasted paint also went down. The previous painting exercise required 100 gallons of paint per car before the improvements were effected.

The amount went down to 70 gallons of paint which also reduced the amount of money used to purchase paint. Other benefits that came about from process improvements were reduction in cleaning solvent usage and an increased efficiency in the car wash paint booths from 33 to 50 cars in an hour (Fishman, 2006).

Not sure if you can write a paper on Process Improvements in Operations by yourself? We can help you for only $16.05 $11/page Learn More References Copeland, M.V. (2010). Google Instant: the search leader unveils what it hopes is a fundamental change to how we search online. Fortune Online Magazine. Retrieved:

Fishman, C. (2006). No satisfaction at Toyota. Fast Company. Retrieved from:

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