Therefore, successful companies should endeavor to shift their attention from building their brands by enhancing the company’s integrity. Bernasek asserts that integrity is shifting attention from product oriented to customer satisfaction (1).
Bernasek defines integrity as a corporate asset that needs investing in. To her, integrity is the confidence that brings assurance that the products purchased are of exceptional quality, safe, and represent value for money. In addition, integrity is the foundation from which company values such as culture, norms, and accountability emanates.
Unlike the goodwill that represents the monetary value of the firm, integrity represents the value that customer attaches to it products and services. Hence, by investing in integrity, the company places customer’s satisfaction at the forefront. This eventually becomes a strategy that cements customers’ royalty and enhances business going concern.
It takes integrity for any customer to trust that the milk he or she purchases is safe and fit for consumption. Despite the fact that the milk company processes its products behind the veil, the consumers still trust that the milk is not contaminated and it contains all the ingredients written on the pack.
What happens when the producer lacks integrity? Should customers consume contaminated milk, they will get sick, and lose trust in the company’s products. Eventually, the company revenues will decline drastically and shortly a firm may close down. Lontos outlines that it is a hectic task, and expensive venture to win-back customers, thus, it is economical to retain them in the first place (153).
With the advent in technological advancement, consumers withdraw their money at the convenience of the nearest ATM. Before the bank makes the cash available in the ATM, it takes many companies to make such an easy transaction a success: the bank hires ATM engineers to fix the machines, it hires programmers to code the transaction interface, and the bank contacts internet suppliers to connect ATMs with their databases.
Get your 100% original paper on any topic done in as little as 3 hours Learn More All these firms need to portray high level of integrity for attaining customer satisfaction. Even with such a high number of parties involved, ATM users still believe that their money is safe, and the bank holds their pin details confidential. This illustration reveals that integrity compels contracting parties to place the interest of the customer first before personal gains.
The success of Toyota Company helps to illustrate the relationship between integrity and economic prosperity. The company has been the world carmaker over the years, but it still manages to convince customers to use its products. Toyota Company embarks on continuous improvement of its products to meet customers’ current needs and future satisfaction.
With the focus on integrity being constant, the company in return ensures continuity in cash flows. Therefore, investing in integrity as an asset not only enhances customer royalty, but it also guarantees financial payoff. Conversely, to compromise integrity paves way for customers’ transition and commences the downfall of a business empire (Bhote 79).
E-commerce (Amazon and eBay) is yet another area that portrays the importance of investing in integrity as an asset. During the online shopping, the customer picks products to the shopping bag and then pays for them using his/her credit card. The customer trusts that the product he or she purchases is genuine and matches the description provided.
In addition, he trusts that the seller will deliver the product according to the agreement. The customer expects the seller to deduct the stock value from the credit card. At times, the seller is at liberty to bleach the agreement and deduct more, with integrity, the seller satisfies the customer by taking the right amount.
At times, firms deliberately avoid investing in integrity in order to pursue their selfish motives. For instance, large Multinational Food Companies operating in the US aim at maximizing profits at the expense the consumers’ health (Robbert). These Companies produce junk food and sell cheaply to ignorant people who do not assess the hidden costs.
For example, beef cattle feed on biologically incompatible feeds to make them mature faster; this leads to E.coli bacterial effect. The bacterium affects over 75,000 people, and it also causes obesity to the children.
We will write a custom Essay on Economics of Integrity specifically for you! Get your first paper with 15% OFF Learn More In addition, chickens that used to mature for three months now takes 45 days to reach maturity due to chemicals injected (Food Inc). The movie (Food Inc) reveals how the multinational companies have controlled the food industries in an attempt to fight competition to protect their greedy motives (Robbert).
The economical understanding of integrity perfectly relates with Adam Smith’s belief in sympathy as a regulator of self-interest. To Smith, self-interest is the motive of pursuing business while the sympathy is the capacity or the regulating force. However, striking a balance between the two is not always an easy call, since the motive often suppresses the capacity (Davenportm, 210).
Integrity shows sympathy or concern for the potential users of the product. Just like in Adam Smith’s analogy of sympathy, integrity shifts attention to provision of customer satisfaction profitably.
Works Cited Bernasek, Anna. The Economics of Integrity. New York: Harper Collins, 2010.
Bhote, Keki, R. The Ultimate Six Sigma: Beyond Quality Excellence to Total Business Excellence. New York: Amacom, 2002.
Davenport, Stewart. Friends of the Unrighteous Mammon: Northern Christians and Market Capitalism. Chicago: University of Chicago press, 2008.
Lontos, Geoffrey, P. Consumer Behavior in Action: Real-Life Applications for Marketing Managers. New York: M.E. Sharpe, Inc, 2011
Robbert, Kenner. Food Inc. 2008, Web.
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The Artwork “The Vitruvius Man” by Leonardo da Vinci Critical Essay
Nursing Assignment Help Table of Contents Introduction
The description of the Vitruvius man
Representations in the Vitruvius Man
Introduction The Vitruvius man is a drawing that is stored in Gallerie dell’ Accedemia in Venice, Italy. This drawing was created by the re-known artist Leonardo da Vinci in the year 1487. The drawing is in paper and ink; therefore, it is brought on exhibition only once in a while due to the delicate nature of the drawing material.
The description of the Vitruvius man The drawing depicts the figure of a male human in different positions with the arms apart and the legs astride. The drawing is inscribed in a circle and a square at the same time. It is accompanied by foot notes that are based on the work that had been done and created by the celebrated artist, Leonardo.
This drawing is often referred to as the canon of proportion because it was used as the basis for the correlations of human proportions and the reference to geometry as it is illustrated in the drawing. This has made the drawing created by Leonardo da Vinci to be named canon of proportion in honor of the role it has played in the field of architecture.
The artwork also shows a magical blending of art and science by a mogul of art. This shows the great passion and interest that Leonardo had for proportionality and conceptualization of geometry.
Da Vinci chose to inscribe the figure in a circle and a square to depict magnificent combination of art and science to bring out the proportionality of a human body organ. This drawing had been used as a cornerstone by the Romans in their phenomenal architectural structures in the 15th century.
Another reason that motivated Leonardo in creating the Vitruvius man was his desire to relate humans to nature. He believed that the way the human body functioned symbolized how the universe worked and that everything in it was perfect and proportional. This was because, according to his views, the human body had been designed by nature.
Representations in the Vitruvius Man This drawing could also be used to represent the virile and physically fit man. When drawing the Vitruvius Man, Leonardo ensured that the physical features of this were dominantly displayed. The dominance in appearance is prominent on the facial features and the strongly built body. These features were meant to represent the virility of this man and also his good health.
Get your 100% original paper on any topic done in as little as 3 hours Learn More The Vitruvius Man as a drawing is a representational art. The drawing has been used to represent the mechanical nature of humans. The art work also represents the “glad day” of humans as well as to represent the physical fitness of a virile man.
The glad day of human, is a popularized 1795 art work by William Blake where the Vitruvius man is set free from the circles and the squares that seems to hold him hostage.
This means freedom brings in unfound joy that comes with the freedom from the constraining restrictions by the square and the circle. To attain this new representation from the Vitruvius man, William Blake takes the diagrammatic figure of the Vitruvius Man and replaces him with a joyful and enthusiastic god of energy posing in a fling.
In this representation of the Vitruvius Man Blake wanted to illustrate the ideal requirement of the incorporating imagination not just observation in creation of epic drawings like the Vitruvius Man (American Medical Association, 2006).
Leonardo who lived in the 15th century was a painter, an architect and an engineer. These skills that he possessed must have influenced him in creating the Vitruvius man. He must have been fascinated by the science and the knowledge that he had on the human anatomy and this could have made him desire to blend the areas of specialization in such accuracy in his art.
It was during this time that the construction of temples was on the rise and Leonardo had envisioned that the proportions and the measurements of the human body are divinely defined with such perfection that he was of the opinion that a perfectly constructed temple should reflect the proportionality displayed by the human body.
The period was also characterized by major advancement in geometry and this could have motivated Leonardo to represent the image in a proportional manner so as to align his work with the knowledge of geometry.
We will write a custom Essay on The Artwork “The Vitruvius Man” by Leonardo da Vinci specifically for you! Get your first paper with 15% OFF Learn More Thus, he proved that the human body was symmetrical by placing the Vitruvius man in a square inscribed by a circle. This means that the architectural skills could have influenced him when he was drawing the Vitruvius. This information has helped in understanding why Leonardo had opted to draw Vitruvius man the way he did.
In conclusion, it is evident that da Vinci’s work has great influence in various fields. Due to its geometric proportionality, the artwork has major influences in architecture, health and medicine among other fields of specialization. It is also evident that the general knowledge of geometry that had gained preeminence during the time of this artwork greatly influenced the nature of the drawing.
Reference American Medical Association, (2006) Journal of the American Medical Association, Volume 256, Pages 1077-2288,
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